To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job requires managing Lifebuoy & Carbolic and deliver market development campaign and innovations across Ghana.
Job Title: Brand Manager – Lifebuoy & Carbolic
Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
Assist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance).
Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
Participate in the creative development process and execution of the brand activation.
Assist in monitoring and analysing competitive and marketplace activity.
Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.
Critical success Factors for the Job
Minimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
Customer marketing experience is an added advantage.
Relevant Business management and project management experience.
Key Competencies (SOL’s)
Purpose & Service
Passion for High Performance
Internal Stakeholders the role interface with:
Key Account Managers
Channel & Category Development Managers
CCM & CMI
R & D
• CD Excellence Team
External Stakeholders the role interfaces with:
Communication & Public Relations Agency
Marketing Research Agencies
Regulatory body (GSA & FDA)