National Consultant (Communication Strategist for Social Protection)
Title:National Consultant- Communication Strategist for Social Protection
Purpose: The purpose of this assignment is to support the implementation of the media/external communication component of the social protection advocacy strategy and social accountability programme
Duration: 70 working days within a contract period of 11.5 months.
The UNICEF social protection unit has developed a two-year social protection advocacy strategy to provide guidance to the units advocacy work. The strategy has identified several allies including media to support the implementation of the strategy. Specific roles have been identified for media outlets/journalists under all three objectives of the strategy: influencing budgetary allocation to the social protection sector, creating public awareness on rights and entitlements to social protection and influencing key political parties on social protection priorities for inclusion in party manifestoes. In order to effectively manage all media and external communication activities in relation to the advocacy strategy, it is important to get the services of a communication/advocacy expert who would coordinate all these activities to ensure synchronization of efforts in this area.
Purpose of the Assignment
The purpose of this assignment is to support the implementation of UNICEF’s social protection advocacy strategy and social accountability programme. Specifically, the consultant will help:
1. Capacity Building for Media
The unit will work with selected media allies on both the advocacy strategy and in promoting social accountability in the sector. The consultant will provide an assessment of media houses and their work on social protection, poverty and related topics. This mapping exercise will provide information on the strengths and weaknesses of key media outlets/journalists in this area, help identify potential partners and areas for capacity building.
2. Support the Assessment of Media Personalities during the Implementation of the Rights Based Approach Baseline Survey
There is in the pipeline (upcoming) a rights-based approach (RBA) to social protection baseline survey with a media component. This will involve an assessment of the knowledge and perception of the media on social protection and rights issues. The consultant will support the research institution carrying out the survey, to secure and organize interview sessions with selected media outlets/journalists. The consultant will support the unit to organize at least 3 trainings for media outlets/journalists on key issues under the advocacy strategy and the CSOs/UNICEF social accountability partnership. The consultant will also support the identification of media champions and confirmation of interest for the formation of a media platform on social protection and rights.
3. Implementation of Media Related Advocacy and Social Accountability Activities:
The consultant will develop a comprehensive communication plan to support the roll out of all media/communication outputs in the advocacy strategy and under the social accountability work. The communication plan amongst other things should clearly outline the key stakeholders to engage, the planned activities as well as the timelines etc. The Consultant is expected to support the unit to plan, organize, and document key events in the communication plan.
4. Engagement with Media Outlets and Journalists
The consultant will engage relevant media outlets, journalists and media partners to support implementation of all outputs outlined in the advocacy strategy and under the social accountability partnership (this will include journalists engagement on key issues, securing time slots for interviews with media outlets on key issues at strategic moments, ensuring effective media participation and coverage of key issues during events/workshops, monitoring media reportage on key issues covered and supporting all necessary follow ups etc). The consultant is expected to work closely with the UNICEF’s communication unit for clearance and guidance on these activities.
5. Support the Development of Communication Materials
The consultant in close collaboration with UNICEF and key partners, will lead the design, development and printing of key communication/training materials for the media (all IEC materials must be developed with support/inputs from UNICEF’s communication unit to ensure compliance with UNICEF’s branding, quality control etc). The consultant will also support the development of relevant briefs, position papers and op-eds on key issues at strategic moments. The consultant will also be required to document all key processes during the assignment and to submit a comprehensive report on successes, challenges and recommendations at the end of the assignment/contract.
Supervision and Reporting Arrangement
The consultant will report to the Social Policy Officer-UNICEF with an oversight by the Communications Officer (this will include providing strategic guidance in contacting media outlets and journalists and assessing the communication materials for media training, policy briefs and op-eds).
Payment and Payment Schedule
The consultant will be paid professional fees based on satisfactory delivery of expected deliverables per the number of days as follows:
Deliverable 1: 10%
Deliverable 2: 10%
Deliverable 3: 15%
Deliverable 4: 50%
Deliverable 5: 8%
Deliverable 6: 7%
It is expected that the assignment will be completed within 70 working days spread across 11. 5 months.
Expected Qualifications, Experience, Specialized Knowledge/Skills and Competencies
General Conditions: Procedures and Logistics
Policy both Parties should be Aware of
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
The competencies required for this post are….
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Interested candidates should apply on-line to the link provided and indicate their daily professional fees in Ghana Cedis. In addition to CV/resume and application, candidates are required to submit a two-paged write up on how they intend to successfully deliver this assignment as planned.