Job ad Ghana : Digital Marketing Analyst
As a Digital Marketing Analytics Specialist you will be working within the UK Consumer Digital teams and supporting the broader Digital Analytics team.
This role has three core responsibilities:
- Optimising existing marketing and promotional activity using web analytics and marketing platforms
- Finding opportunities for new marketing by analysing audiences, and developing a deep knowledge of the market
- Supporting reporting for the teamThe goal is simple – to give the digital consumer teams the capability to improve and create sales activity. The role is broad, requiring a logical and curious mind, and a business focus to find new opportunities. In exchange, there are many development opportunities.
You will be the a subject matter expert in pulling and manipulating data sets from web analytics (Adobe Analytics) and presenting them in a concise and relevant manner. Most important is a logical approach to analysis and problem solving. You’ll be able to accurately convey trends and outliers to senior manager audiences and the wider business alike, and able to make solid business recommendations on data sets produced.
Job criteria for job ad : Digital Marketing Analyst
R&D, project management
IT, software engineering, Internet
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