Endline Evaluation for Hygiene Messaging Campaign (Covid-19 focus)
1. About Water and Sanitation for the Urban Poor (WSUP)
WSUP is a not-for-profit company delivering sustainable water and sanitation services to the urban poor and vulnerable communities. WSUP believes that access to safe and affordable water, improved sanitation and improved hygiene practices underpin poverty reduction through impacts on health, education and livelihoods.
2. Project Overview and Background
WSUP received funding from Unilever-DFID (FCDO) HBCC (Hygiene Behaviour Change Coalition) to drive hygiene behaviour change communication to the urban poor communities across three locations in Ghana: Kumasi, Accra and Tamale. WSUP implemented an extensive information and personal hygiene promotion campaign in communities and schools supported by the provision of handwashing infrastructure and relevant PPE.
2.1. Campaign Approach
At a local level, the project focused on mass media, digital media and community level interpersonal campaigns across all project areas. Messages covered issues of prevention, protection, safety, security and where to seek early support when showing signs and symptoms of Covid-19.
The messages were delivered through a variety of channels, including
- Community info centres and mobile info vans
- Broadcasts in market centres and lorry parks.
- Community radio stations and TV
- Posters and out-of-home banners
- Interpersonal campaigns in households, schools, mosques and churches
To ensure campaign consistency and access to hard-to-reach audiences, WSUP collaborated with multiple Governmental, Private and Civil Society entities who will need to be contacted during the evaluation.
3. Consultancy Support Required
Consultant support is required across two activities. Firstly, an evaluation of the performance of the COVID-19 Hygiene Behaviour Change Campaign across three locations: Kumasi, Accra and Tamale. Secondly, and based on the findings of the evaluation, the development of municipal guidelines for public health messaging during an emergency response.
3.1. Purpose and Objectives
Objective 1: Evaluation of COVID-19 Hygiene Behaviour Change Campaign
The primary purpose of this evaluation is to assess the overall project performance of the COVID-19 Hygiene Behaviour Change Campaign and identify key lessons learned for the campaign and for future strategies. While this process may give early indications of possible behaviour change, the evaluation is not expected to provide a full impact-level assessment of behavioural changes due to the difficulties of attribution.
The evaluation will specifically look at the following:
- Acceptability of behaviour change campaign materials
- Campaign reach
- Accessibility and inclusion
- Project delivery and coordination
- Future pandemic preparedness
Objective 2: Development of guidelines for municipality on emergency response public health messaging
The consultant is required to collaborate with Metropolitan Assemblies of Kumasi, Accra and Tamale in order to understand their procedures for emergency public health messaging, including allocation of resources and teams involved. The consultant will produce three revised sets of public health messaging guidelines for future emergency response for each Metropolitan Assembly.
3.2. Consultancy period
The evaluation is expected to take an estimated maximum period of six weeks between 15th March 2021 and 23rd April 2021.
The complete ToR can be found here https://wsup.sharefile.com/d-s27d6a60ea7e44f929d9d38bc75b972e4
How to apply
4. Bidding Procedure
Bids should be submitted to [email protected] on or before 5.00pm Ghana time on Friday 12th March.
The consultant will submit separate technical and financial proposals addressing the objectives of the TOR. The technical proposal should provide the following information (max 15 pages not including team CVs):
- A brief description of the consultant or firm and an outline of similar projects/assignments conducted in the last three years
- Proof of successful completion of relevant assignments
- Detailed description of consultants’ approach and methodology for the assignment. This should detail the approach and data sources used to answer each of the evaluation questions.
- The consultants’ detailed work plan and schedule for executing the assignment; and
- The consultants’ team for executing the assignment providing various staff and their relevant expertise for the assignment.
The financial proposal must be priced in either GHS or GBP and should include the following:
- Clear breakdown of anticipated time inputs and daily charge rates and the total price for the assignment broken down into fees and expenses.
- Applicable taxes
Evaluation criteria will be as follows:
- Strength of relevant experience (20)
- Evidence of understanding of the task and the key benefits to WSUP (15)
- Strength of methodological proposal (40)
- Writing ability as evidenced by proposal (10)
- Value for money (15)
The total budget for this work is GBP 17,000 (currently equivalent to GHS 137,400) inclusive of all applicable fees and taxes.
7. Terms of Reference
The complete ToR for The Ghana Consultancy can be found here https://wsup.sharefile.com/d-s27d6a60ea7e44f929d9d38bc75b972e4
Please note: this ToR will evaluate activities undertaken in Ghana. A separate and similar ToR will evaluate project activities undertaken in Kenya – Please contact [email protected] for the linked evaluation ToR. Consultants may bid for this component only, or may present combined bids for both components.